http://www.sharperthanaknife.com sharperthanaknife Thu, 01 Dec 2011 17:18:32 +0000 http://www.sharperthanaknife.com en http://sharperthanaknife.com/Gentleman-Jack http://sharperthanaknife.com/following/sharperthanaknife.com/Gentleman-Jack Thu, 01 Dec 2011 17:18:32 +0000 sharperthanaknife 2392859 <img src="http://payload4.cargocollective.com/1/2/85500/2392859/GQmagfull_640.jpg" border="0" width="640" height="308" width_o="1589" height_o="766" src_o="http://payload4.cargocollective.com/1/2/85500/2392859/GQmagfull_o.jpg" align="left" /> <img src="http://payload4.cargocollective.com/1/2/85500/2392859/GQ_Jack_640.JPG" border="0" width="640" height="445" width_o="1600" height_o="1113" src_o="http://payload4.cargocollective.com/1/2/85500/2392859/GQ_Jack_o.JPG" align="left" /> For GQ's infamous "Man of The Year" issue, we crafted a bold yet simple spread. The copy elegantly noted the difference between a man and a gentleman, while the art direction relied on the power of black, negative space and early-American typefaces. The spread ran on the inside cover of the world's most popular men's magazine. http://sharperthanaknife.com/Tennessee-Honey http://sharperthanaknife.com/following/sharperthanaknife.com/Tennessee-Honey Thu, 01 Dec 2011 16:43:38 +0000 sharperthanaknife 2392690 <img src="http://payload4.cargocollective.com/1/2/85500/2392690/JackDrip_sidebyside_640.JPG" border="0" width="640" height="353" width_o="2048" height_o="1130" src_o="http://payload4.cargocollective.com/1/2/85500/2392690/JackDrip_sidebyside_o.JPG" align="left" /> Transit boards and large-scale wallscapes were changed over the course of several weeks to tease the launch of Jack Daniel's Tennessee Honey. Leveraging the familiar look of the traditional black label, we gradually introduced a honey flow that would ultimately reveal the new label on the day the product launched. <img src="http://payload4.cargocollective.com/1/2/85500/2392690/JackBees_sidebyside2_640.JPG" border="0" width="640" height="529" width_o="1576" height_o="1303" src_o="http://payload4.cargocollective.com/1/2/85500/2392690/JackBees_sidebyside2_o.JPG" align="left" /> In other outdoor executions, we teased the product launch for two weeks with a bottle covered in a swarm of bees. On the launch date, new ads were placed revealing the product. http://sharperthanaknife.com/The-Tap-Project http://sharperthanaknife.com/following/sharperthanaknife.com/The-Tap-Project Wed, 06 Jul 2011 18:00:45 +0000 sharperthanaknife 1691681 Safe drinking water campaign for Unicef's "Tap Project." <img src="http://payload.cargocollective.com/1/2/85500/1691681/TAP_noose_640.jpg" border="0" width="640" height="414" width_o="927" height_o="600" src_o="http://payload.cargocollective.com/1/2/85500/1691681/TAP_noose_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1691681/TAP_trap_640.jpg" border="0" width="640" height="414" width_o="927" height_o="600" src_o="http://payload.cargocollective.com/1/2/85500/1691681/TAP_trap_o.jpg" align="left" /> http://sharperthanaknife.com/Margaritas http://sharperthanaknife.com/following/sharperthanaknife.com/Margaritas Tue, 05 Jul 2011 16:25:31 +0000 sharperthanaknife 1685944 We created a series of posters, table tents and t-shirts for Margaritas Mexican Restaurant. <img src="http://payload.cargocollective.com/1/2/85500/1685944/Fullmoon.jpg" border="0" width="640" height="955" width_o="2048" height_o="3059" src_o="http://payload.cargocollective.com/1/2/85500/1685944/Fullmoon_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1685944/Chimichanga.jpg" border="0" width="640" height="955" width_o="2048" height_o="3059" src_o="http://payload.cargocollective.com/1/2/85500/1685944/Chimichanga_o.jpg" align="left" /> Based on the video game "Guitar Hero", we created "Mariachi Hero", an interactive game played in the bar. <img src="http://payload.cargocollective.com/1/2/85500/1685944/Mariachi.jpg" border="0" width="640" height="955" width_o="2048" height_o="3059" src_o="http://payload.cargocollective.com/1/2/85500/1685944/Mariachi_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1685944/FullMoon_shirt.jpg" border="0" width="640" height="414" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/2/85500/1685944/FullMoon_shirt_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1685944/Chimichanga_shirt.jpg" border="0" width="640" height="414" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/2/85500/1685944/Chimichanga_shirt_o.jpg" align="left" /> http://sharperthanaknife.com/A-Random-Smattering-of-Design http://sharperthanaknife.com/following/sharperthanaknife.com/A-Random-Smattering-of-Design Tue, 05 Jul 2011 16:00:39 +0000 sharperthanaknife 1685843 POSTER DESIGN for a local ska show using retro typography, texture and 50s era artwork. <img src="http://payload.cargocollective.com/1/2/85500/1685843/mooninvaders.jpg" border="0" width="640" height="973" width_o="2048" height_o="3116" src_o="http://payload.cargocollective.com/1/2/85500/1685843/mooninvaders_o.jpg" align="left" /> T-SHIRT DESIGN FOR A BOXING GYM. Rather than the expected tribal tattoos and weathered typography, I argued that nothing said "TOUGH GUY" like a dude wearing a shirt with a fully erect pink unicorn stabbing a teddy bear. <img src="http://payload.cargocollective.com/1/2/85500/1685843/horse.jpg" border="0" width="640" height="651" width_o="2048" height_o="2086" src_o="http://payload.cargocollective.com/1/2/85500/1685843/horse_o.jpg" align="left" /> HIDDEN ADS FOR VICE MAGAZINE inserted in mainstream publications like Newsweek. <img src="http://payload.cargocollective.com/1/2/85500/1685843/original_263658_E1_dbzDjFUZS6CymmRduEh64O_640.jpeg" border="0" width="640" height="426" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/2/85500/1685843/original_263658_E1_dbzDjFUZS6CymmRduEh64O_o.jpeg" align="left" /> PRO-BONO WORK for tolerance.org, geographically mapping the history and origins of racial slurs. <img src="http://payload.cargocollective.com/1/2/85500/1685843/original_263658_KTmfmYbAWhAn1W8rFkuOEAfFX_640.jpeg" border="0" width="640" height="311" width_o="1232" height_o="600" src_o="http://payload.cargocollective.com/1/2/85500/1685843/original_263658_KTmfmYbAWhAn1W8rFkuOEAfFX_o.jpeg" align="left" /> POSTER DESIGN for the Broadway production of "Pee Wee's Big Adventure." It's not for sale Fran-cis! <img src="http://payload.cargocollective.com/1/2/85500/1685843/original_263658_Nz6v0ivZ1x7f48qw7dVXkbMyb_640.jpeg" border="0" width="640" height="960" width_o="720" height_o="1080" src_o="http://payload.cargocollective.com/1/2/85500/1685843/original_263658_Nz6v0ivZ1x7f48qw7dVXkbMyb_o.jpeg" align="left" /> AD FOR MONSTER.COM aimed at restless employees in dead-end hospitality jobs. <img src="http://payload.cargocollective.com/1/2/85500/1685843/monster_sign_640.jpg" border="0" width="640" height="513" width_o="748" height_o="600" src_o="http://payload.cargocollective.com/1/2/85500/1685843/monster_sign_o.jpg" align="left" /> http://sharperthanaknife.com/Koko-Fit-Club http://sharperthanaknife.com/following/sharperthanaknife.com/Koko-Fit-Club Tue, 05 Jul 2011 16:00:05 +0000 sharperthanaknife 1685737 <img src="http://payload.cargocollective.com/1/2/85500/1685737/Koko_Print.jpg" border="0" width="640" height="414" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/2/85500/1685737/Koko_Print_o.jpg" align="left" /> We created a print campaign aimed at the "home workout" crowd. Photography by Josh Dalsimer. http://sharperthanaknife.com/The-OCD-Photographer http://sharperthanaknife.com/following/sharperthanaknife.com/The-OCD-Photographer Fri, 01 Jul 2011 16:12:47 +0000 sharperthanaknife 1671346 A local ad photographer enlisted our help to gain attention in a crowded market. We used his (very real) Obsessive Compulsive Disorder as a symbol of perfection and craftsmanship. <img src="http://payload.cargocollective.com/1/2/85500/1671346/Bedroom.jpg" border="0" width="640" height="480" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/2/85500/1671346/Bedroom_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1671346/DiningRoom.jpg" border="0" width="640" height="480" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/2/85500/1671346/DiningRoom_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1671346/Leaves_1.jpg" border="0" width="640" height="480" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/2/85500/1671346/Leaves_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1671346/Socks.jpg" border="0" width="640" height="480" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/2/85500/1671346/Socks_o.jpg" align="left" /> http://sharperthanaknife.com/Danversbank http://sharperthanaknife.com/following/sharperthanaknife.com/Danversbank Fri, 01 Jul 2011 15:44:58 +0000 sharperthanaknife 1671270 Pedicabs were wrapped to announce the opening of Danversbank's newest downtown location. <img src="http://payload.cargocollective.com/1/2/85500/1671270/pedicab_spread copy.jpg" border="0" width="640" height="865" width_o="741" height_o="1003" src_o="http://payload.cargocollective.com/1/2/85500/1671270/pedicab_spread copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1671270/pedicab_close.jpg" border="0" width="640" height="428" width_o="970" height_o="649" src_o="http://payload.cargocollective.com/1/2/85500/1671270/pedicab_close_o.jpg" align="left" /> Our print executions used the familiar info-graphic aesthetic with a sense of humor not commonly found in typical bank advertising. <img src="http://payload.cargocollective.com/1/2/85500/1671270/DBK_helicopter.jpg" border="0" width="640" height="414" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/85500/1671270/DBK_helicopter_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1671270/DBK_johnwayne.jpg" border="0" width="640" height="414" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/85500/1671270/DBK_johnwayne_o.jpg" align="left" /> RADIO Our radio spots reflected the same humorous voice and tone; pushing against the stuffy stereotype most often associated with financial institutions. This browser does not show iframe content. This browser does not show iframe content. http://sharperthanaknife.com/Tauntr http://sharperthanaknife.com/following/sharperthanaknife.com/Tauntr Thu, 30 Jun 2011 21:29:22 +0000 sharperthanaknife 1668455 THE ATHLETIC SUPPORTERS I created a series of flash-based, interactive characters for the website, tauntr.com. Drawn by illustrators Rob Dobi and Jon Defreest, each character features rollover "callouts" and curser-activated audio. I lent my voice-over talents to this project as well. You can view and interact with one of the "Athletic Supporters" here. <img src="http://payload.cargocollective.com/1/2/85500/1668455/Screen shot 2011-06-30 at 5.05.18 PM.png" border="0" width="627" height="837" width_o="627" height_o="837" src_o="http://payload.cargocollective.com/1/2/85500/1668455/Screen shot 2011-06-30 at 5.05.18 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1668455/Screen shot 2011-06-30 at 5.07.13 PM.png" border="0" width="628" height="800" width_o="628" height_o="800" src_o="http://payload.cargocollective.com/1/2/85500/1668455/Screen shot 2011-06-30 at 5.07.13 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1668455/Screen shot 2011-06-30 at 5.09.56 PM.png" border="0" width="627" height="802" width_o="627" height_o="802" src_o="http://payload.cargocollective.com/1/2/85500/1668455/Screen shot 2011-06-30 at 5.09.56 PM_o.png" align="left" /> http://sharperthanaknife.com/Side-Projects http://sharperthanaknife.com/following/sharperthanaknife.com/Side-Projects Thu, 30 Jun 2011 20:26:23 +0000 sharperthanaknife 1668170 I WANT TO FIGHT JOSE CANSECO <img src="http://payload.cargocollective.com/1/2/85500/1668170/NBCinBrowser.jpg" border="0" width="640" height="487" width_o="1074" height_o="818" src_o="http://payload.cargocollective.com/1/2/85500/1668170/NBCinBrowser_o.jpg" align="left" /> On March 4th, Jose Canseco announced that he would do anything with anyone for a $1000 fee. I offered him a cool grand to fight me. Long known for his strange antics, the slugger appeared to be desperate for money. I took him up on that offer and launched a website and PR campaign. Despite my best efforts, the fight never materialized. My videos and website were picked up by national media and were featured on NBC, yahoo and ESPN, among others. Lesson learned: Jose Canseco is a liar. SCOTCH & GINGER <img src="http://payload.cargocollective.com/1/2/85500/1668170/scotch.jpg" border="0" width="640" height="487" width_o="1074" height_o="818" src_o="http://payload.cargocollective.com/1/2/85500/1668170/scotch_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/85500/1668170/AgencySpy_SG.jpg" border="0" width="640" height="487" width_o="1074" height_o="818" src_o="http://payload.cargocollective.com/1/2/85500/1668170/AgencySpy_SG_o.jpg" align="left" /> I design, maintain and curate an online resource for art directors called Scotch & Ginger. It is a resource for Creatives working in the advertising industry. It is intended to help artists get noticed by advertising agencies, creative directors, art directors, copywriters, art buyers and anyone associated with the industry. Scotch & Ginger is a labor of love, designed to bring unknown artists into the spotlight, aid in the hire of those seeking a connection with the advertising industry, and ultimately, make better, more exciting pieces of communication. The site attempts to create a more intimate and personal platform for artists and art directors to converse.