http://www.sharperthanaknife.com sharperthanaknife Wed, 18 Apr 2012 20:36:26 +0000 http://www.sharperthanaknife.com en http://www.sharperthanaknife.com/The-Boston-Bruins http://www.sharperthanaknife.com/following/sharperthanaknife.com/The-Boston-Bruins Wed, 18 Apr 2012 20:36:26 +0000 sharperthanaknife 3225557 <img src="http://payload46.cargocollective.com/1/2/85500/3225557/Bear_Header_640.jpg" width="640" height="241" width_o="1920" height_o="725" src_o="http://payload46.cargocollective.com/1/2/85500/3225557/Bear_Header_o.jpg" data-mid="16543124" border="0" align="left"/> The Boston Bruins are one of the most popular hockey teams in the NHL. Using actual players, network commentators and a 7 foot-tall bear as our cast, we created an 80s-style sitcom complete with bad lighting, cheesy editing and a sax-drenched theme song. Believe it or not, the spot was shot on a Canon 5D in a janitorial supply room in the depths of the Boston Garden with a small crew and an even smaller budget. The set was built and dressed in just 24 hours. The spots instantly went viral and were featured on ESPN, NHL.com, Yahoo, Devour, Creativity, Ad-Age and more. <img src="http://payload46.cargocollective.com/1/2/85500/3225557/BG_bboard_Final_small_640.jpg" width="640" height="266" width_o="1024" height_o="427" src_o="http://payload46.cargocollective.com/1/2/85500/3225557/BG_bboard_Final_small_o.jpg" data-mid="16542860" border="0" align="left"/> Like any good sitcom, outdoor boards were placed around the city and outside the Boston Garden. To our surprise, most were stolen within days and are probably hanging in man-dens and frat houses across the city. THE LOGO was hand-drawn and based heavily on the Candice typeface. As a subtle touch, hockey pucks were hidden in the negative space of the letter forms. <img src="http://payload46.cargocollective.com/1/2/85500/3225557/bear-thegang_logos_640.jpg" width="640" height="220" width_o="2048" height_o="705" src_o="http://payload46.cargocollective.com/1/2/85500/3225557/bear-thegang_logos_o.jpg" data-mid="16549469" border="0" align="left"/> CREDITS Art Director: Travis Robertson Copywriter: Greg Almeida http://www.sharperthanaknife.com/Volvo http://www.sharperthanaknife.com/following/sharperthanaknife.com/Volvo Wed, 18 Apr 2012 20:36:19 +0000 sharperthanaknife 3232441 <img src="http://payload46.cargocollective.com/1/2/85500/3232441/Volvo_Header_640.png" width="640" height="215" width_o="976" height_o="328" src_o="http://payload46.cargocollective.com/1/2/85500/3232441/Volvo_Header_o.png" data-mid="16591651" border="0" align="left"/> Everyone knows the classic tale of Little Red Riding Hood. There’s a little girl, a red coat, the woods and, of course, a wolf. And while the story has been retold and re-written numerous times since Charles Perrault first published it in 1697, we’re pretty sure it’s never been told like this. With a red, 325 horsepower Volvo S60 playing a leading role. <img src="http://payload46.cargocollective.com/1/2/85500/3232441/littlered_640.png" width="640" height="921" width_o="689" height_o="992" src_o="http://payload46.cargocollective.com/1/2/85500/3232441/littlered_o.png" data-mid="16555733" border="0" align="left"/> CREDITS Creative Director: Luke Perkins Art Director: Travis Robertson Copywriter: Greg Almeida http://www.sharperthanaknife.com/Gentleman-Jack http://www.sharperthanaknife.com/following/sharperthanaknife.com/Gentleman-Jack Thu, 01 Dec 2011 17:18:32 +0000 sharperthanaknife 2392859 <img src="http://payload4.cargocollective.com/1/2/85500/2392859/GQmagfull_640.jpg" width="640" height="308" width_o="1589" height_o="766" src_o="http://payload4.cargocollective.com/1/2/85500/2392859/GQmagfull_o.jpg" data-mid="12040112" border="0" align="left"/> <img src="http://payload4.cargocollective.com/1/2/85500/2392859/GentlemanJack_spread_640.jpg" width="640" height="408" width_o="2048" height_o="1306" src_o="http://payload4.cargocollective.com/1/2/85500/2392859/GentlemanJack_spread_o.jpg" data-mid="16551690" border="0" align="left"/> For GQ's infamous "Man of The Year" issue, we crafted a bold yet simple spread. The copy elegantly noted the difference between a man and a gentleman, while the art direction relied on the power of black, negative space and early-American typefaces. The spread ran on the inside cover of the world's most popular men's magazine. http://www.sharperthanaknife.com/Tennessee-Honey http://www.sharperthanaknife.com/following/sharperthanaknife.com/Tennessee-Honey Thu, 01 Dec 2011 16:43:38 +0000 sharperthanaknife 2392690 <img src="http://payload4.cargocollective.com/1/2/85500/2392690/JackDrip_sidebyside_640.JPG" width="640" height="353" width_o="2048" height_o="1130" src_o="http://payload4.cargocollective.com/1/2/85500/2392690/JackDrip_sidebyside_o.JPG" data-mid="12037355" border="0" align="left"/> Transit boards and large-scale wallscapes were changed over the course of several weeks to tease the launch of Jack Daniel's Tennessee Honey. Leveraging the familiar look of the traditional black label, we gradually introduced a honey flow that would ultimately reveal the new label on the day the product launched. <img src="http://payload4.cargocollective.com/1/2/85500/2392690/JackBees_sidebyside2_640.JPG" width="640" height="529" width_o="1576" height_o="1303" src_o="http://payload4.cargocollective.com/1/2/85500/2392690/JackBees_sidebyside2_o.JPG" data-mid="12037692" border="0" align="left"/> In other outdoor executions, we teased the product launch for two weeks with a bottle covered in a swarm of bees. On the launch date, new ads were placed revealing the product. http://www.sharperthanaknife.com/The-Tap-Project http://www.sharperthanaknife.com/following/sharperthanaknife.com/The-Tap-Project Wed, 06 Jul 2011 18:00:45 +0000 sharperthanaknife 1691681 Safe drinking water campaign for Unicef's "Tap Project." <img src="http://payload.cargocollective.com/1/2/85500/1691681/TAP_noose_640.jpg" width="640" height="414" width_o="927" height_o="600" src_o="http://payload.cargocollective.com/1/2/85500/1691681/TAP_noose_o.jpg" data-mid="8307426" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85500/1691681/TAP_trap_640.jpg" width="640" height="414" width_o="927" height_o="600" src_o="http://payload.cargocollective.com/1/2/85500/1691681/TAP_trap_o.jpg" data-mid="8307427" border="0" align="left"/> http://www.sharperthanaknife.com/Margaritas http://www.sharperthanaknife.com/following/sharperthanaknife.com/Margaritas Tue, 05 Jul 2011 16:25:31 +0000 sharperthanaknife 1685944 We created a series of posters, table tents and t-shirts for Margaritas Mexican Restaurant. <img src="http://payload.cargocollective.com/1/2/85500/1685944/Fullmoon.jpg" width="670" height="1000" width_o="2048" height_o="3059" src_o="http://payload.cargocollective.com/1/2/85500/1685944/Fullmoon_o.jpg" data-mid="8277136" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85500/1685944/Chimichanga.jpg" width="670" height="1000" width_o="2048" height_o="3059" src_o="http://payload.cargocollective.com/1/2/85500/1685944/Chimichanga_o.jpg" data-mid="8277133" border="0" align="left"/> Based on the video game "Guitar Hero", we created "Mariachi Hero", an interactive game played in the bar. <img src="http://payload.cargocollective.com/1/2/85500/1685944/Mariachi.jpg" width="670" height="1000" width_o="2048" height_o="3059" src_o="http://payload.cargocollective.com/1/2/85500/1685944/Mariachi_o.jpg" data-mid="8277138" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85500/1685944/FullMoon_shirt.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/2/85500/1685944/FullMoon_shirt_o.jpg" data-mid="8277152" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85500/1685944/Chimichanga_shirt.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/2/85500/1685944/Chimichanga_shirt_o.jpg" data-mid="8277155" border="0" align="left"/> http://www.sharperthanaknife.com/A-Random-Smattering-of-Design http://www.sharperthanaknife.com/following/sharperthanaknife.com/A-Random-Smattering-of-Design Tue, 05 Jul 2011 16:00:39 +0000 sharperthanaknife 1685843 POSTER DESIGN for the band "Have Gun Will Travel." <img src="http://payload.cargocollective.com/1/2/85500/1685843/HaveGun_Poster_640.jpg" width="640" height="989" width_o="792" height_o="1224" src_o="http://payload.cargocollective.com/1/2/85500/1685843/HaveGun_Poster_o.jpg" data-mid="16596666" border="0" align="left"/> POSTER DESIGN for a local ska show using retro typography, texture and 50s era artwork. <img src="http://payload.cargocollective.com/1/2/85500/1685843/moonska_poster_640.jpg" width="640" height="973" width_o="670" height_o="1019" src_o="http://payload.cargocollective.com/1/2/85500/1685843/moonska_poster_o.jpg" data-mid="16596991" border="0" align="left"/> POSTER DESIGN for the Broadway production of "Pee Wee's Big Adventure." It's not for sale Fran-cis! <img src="http://payload.cargocollective.com/1/2/85500/1685843/original_263658_Nz6v0ivZ1x7f48qw7dVXkbMyb_640.jpeg" width="640" height="960" width_o="720" height_o="1080" src_o="http://payload.cargocollective.com/1/2/85500/1685843/original_263658_Nz6v0ivZ1x7f48qw7dVXkbMyb_o.jpeg" data-mid="8302429" border="0" align="left"/> T-SHIRT DESIGN FOR A BOXING GYM. Rather than the expected tribal tattoos and weathered typography, I argued that nothing said "TOUGH GUY" like a dude wearing a shirt with a fully erect pink unicorn stabbing a teddy bear. <img src="http://payload.cargocollective.com/1/2/85500/1685843/horse.jpg" width="670" height="682" width_o="2048" height_o="2086" src_o="http://payload.cargocollective.com/1/2/85500/1685843/horse_o.jpg" data-mid="8276932" border="0" align="left"/> PRO-BONO WORK for tolerance.org, geographically mapping the history and origins of racial slurs. <img src="http://payload.cargocollective.com/1/2/85500/1685843/original_263658_KTmfmYbAWhAn1W8rFkuOEAfFX_640.jpeg" width="640" height="311" width_o="1232" height_o="600" src_o="http://payload.cargocollective.com/1/2/85500/1685843/original_263658_KTmfmYbAWhAn1W8rFkuOEAfFX_o.jpeg" data-mid="8302427" border="0" align="left"/> AD FOR MONSTER.COM aimed at restless employees in dead-end hospitality jobs. <img src="http://payload.cargocollective.com/1/2/85500/1685843/monster_sign_640.jpg" width="640" height="513" width_o="748" height_o="600" src_o="http://payload.cargocollective.com/1/2/85500/1685843/monster_sign_o.jpg" data-mid="8307309" border="0" align="left"/> http://www.sharperthanaknife.com/Koko-Fit-Club http://www.sharperthanaknife.com/following/sharperthanaknife.com/Koko-Fit-Club Tue, 05 Jul 2011 16:00:05 +0000 sharperthanaknife 1685737 <img src="http://payload.cargocollective.com/1/2/85500/1685737/Koko_Print.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/2/85500/1685737/Koko_Print_o.jpg" data-mid="8276080" border="0" align="left"/> We created a print campaign aimed at the "home workout" crowd. Photography by Josh Dalsimer. http://www.sharperthanaknife.com/The-OCD-Photographer http://www.sharperthanaknife.com/following/sharperthanaknife.com/The-OCD-Photographer Fri, 01 Jul 2011 16:12:47 +0000 sharperthanaknife 1671346 A local ad photographer enlisted our help to gain attention in a crowded market. We used his (very real) Obsessive Compulsive Disorder as a symbol of perfection and craftsmanship. <img src="http://payload.cargocollective.com/1/2/85500/1671346/Bedroom.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/2/85500/1671346/Bedroom_o.jpg" data-mid="8200702" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85500/1671346/DiningRoom.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/2/85500/1671346/DiningRoom_o.jpg" data-mid="8200704" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85500/1671346/Leaves_1.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/2/85500/1671346/Leaves_1_o.jpg" data-mid="8200705" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85500/1671346/Socks.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/2/85500/1671346/Socks_o.jpg" data-mid="8200706" border="0" align="left"/> http://www.sharperthanaknife.com/Danversbank http://www.sharperthanaknife.com/following/sharperthanaknife.com/Danversbank Fri, 01 Jul 2011 15:44:58 +0000 sharperthanaknife 1671270 Pedicabs were wrapped to announce the opening of Danversbank's newest downtown location. <img src="http://payload.cargocollective.com/1/2/85500/1671270/pedicab_spread copy.jpg" width="670" height="906" width_o="741" height_o="1003" src_o="http://payload.cargocollective.com/1/2/85500/1671270/pedicab_spread copy_o.jpg" data-mid="8200245" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/85500/1671270/pedicab_close.jpg" width="670" height="448" width_o="970" height_o="649" src_o="http://payload.cargocollective.com/1/2/85500/1671270/pedicab_close_o.jpg" data-mid="8200196" border="0" align="left"/> Our print executions used the familiar info-graphic aesthetic with a sense of humor not commonly found in typical bank advertising. <img src="http://payload.cargocollective.com/1/2/85500/1671270/DBK_helicopter.jpg" width="670" height="433" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/85500/1671270/DBK_helicopter_o.jpg" data-mid="8200276" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85500/1671270/DBK_johnwayne.jpg" width="670" height="433" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/85500/1671270/DBK_johnwayne_o.jpg" data-mid="8200294" border="0" align="left"/> RADIO Our radio spots reflected the same humorous voice and tone; pushing against the stuffy stereotype most often associated with financial institutions. 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